Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Skill level:
Highly skilled
Check your pay
- The majority of Public relations professionals earn a salary between R8 036 and R35 427 per month in 2024.
- A monthly wage for entry-level Public relations professionals ranges from R8 036 to R18 091.
- After gaining 5 years of work experience, their income will be between R10 483 and R22 703 per month.
Check your pay
- A Field Communications Officer in human health and social work activities in scale 7 with 5 years or more experience earned minimum R18 958,00 and maximum R50 877,00 per month in 2019.
Duties and tasks
- Planning and organizing publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
- Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organizations and arranging interviews with publicity media
- Attending business, social and other functions to promote the organization
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
